About Us
ABOUT
MEET THE FOUNDER AND LEARN MORE ABOUT FOOTBALL FACTORY
FOUNDER AND HEAD SKILLS TRAINER
COACH JAMES
A former professional football player for Nottingham Forest, is a passionate and dedicated coach with a deep-rooted love for the beautiful game. Although James faced some medical setbacks that prevented him from playing for a few years, his unwavering passion for football led him to explore coaching at a young age.
With a keen eye for detail and an innate understanding of the sport, James thrives on pushing players to reach their maximum potential, both technically and tactically. He believes in instilling a strong work ethic and fostering a growth mindset in his players, encouraging them to constantly challenge themselves and strive for excellence.
James's coaching approach extends beyond the boundaries of the pitch. He recognizes the importance of physical development and places emphasis on enhancing players' fitness levels to optimize their performance levels. By integrating a holistic approach to coaching, James and his team ensure that players are not only technically skilled but also physically robust.
Players excelling on the pitch and progressing up the football ladder, brings immense fulfilment to James and his team. He finds great satisfaction in being an integral part of his players' growth and development, nurturing their talents and guiding them towards success.
As a former player himself, James possesses a unique perspective and understanding of the game. His experiences on the field, combined with his coaching expertise, allow him to provide valuable insights and mentorship to aspiring footballers.
With his infectious enthusiasm, extensive knowledge, and dedication to the craft, James continues to inspire and shape the next generation of footballers. His commitment to excellence and his unwavering belief in the power of coaching make him a valuable asset to any team or individual seeking to unlock their full potential in the world of football.
+ MANCHESTER CITY 2011-2014 + PRO FOOTBALL ACADEMY 18-20
+ MANCHESTER CITY (YOUTH) + MACCLESFIELD TOWN + NOTTINGHAM FOREST + HARTLEPOOL UNITED
WHAT OUR CLIENTS SAY
"The guys at Football Factory helped take me to the next level! All the drills are match specific which allows you to excel at club football."
Kofi Moore
Oldham Athletic U18s
"James and Carlton have been superb with me. The detail of sessions are nothing I've had before and the way they adapt sessions to your personal needs is top class. Really enjoyed working with them and can't wait to be back post-injury."
Dominic Mchale
Telford Utd, Former Manchester City and Barnsley
"All the coaches support me really well and push you to your limits. Every time you go you know you're expecting hard work and fun as the sessions are enjoyable as well. I can see changes in my game from these sessions."
Ellis Horan
Preston U18
"Coming to Football Factory is so much fun and helps me to keep improving. I used to play as an attacker, but recently was moved as a defender. Football Factory helped me with this change and I love playing as a defender now."
Lewis JC
Liverpool U11
"I came to Football Factory in the pre-season to keep on top of my fitness and keep sharp. Carlton's a top coach and I've enjoyed working with him over these past few years."
Lewis Travis
Blackburn Rovers
